Equivocation: The phrase "capitalizing" is used in two different senses. First, it implies benefiting from ads, and second, it references how ads are leveraging or exploiting the user. By using the same term with different meanings, it creates an ambiguous and catchy statement that grabs attention.

Ad Baculum: The statement "Donald Trump and his allies are outspending us by tens of millions of dollars" can be seen as an appeal to fear. It suggests that without your contribution, the opposing side's financial advantage could lead to a loss, creating a sense of urgency and fear of the consequences.

Post Hoc Ergo Procter Hoc: Using Grammarly, the ad promises benefits with improved communication skills and focus on everyday tasks.

Equivocation: Throughout the ad, the speaker talks about the different kinds of homes/ settings their product is entering into using physical doors, while at the end of the ad, the phrase "we're at your door" is used to mean shipping direct to your home address and be present on demand.

Equivocation: The phrase "sick-of-this" is used repeatedly throughout the ad, with first mention of being sick meaning bedridden and having a physical cold or illness. The second meaning an annoyance and frustration with tedius, complex cooking steps, which the product can provide a solution for (instant ramen).

Slippery Slope: While this ad is not the most extreme example of this fallacy, it uses the set-up to escalate an initially fun/ relaxing situation into an increasingly stressful and problematic scenario. The ad begins with the idea of sharing a room with your friends, but increasingly adds problems with sharing the shower, bathroom, hair dryer causing you and your friends to run out of personal space.

Post Hoc Ergo Procter Hoc: The main message of the ad is that because Mint Mobile is using a cheaper camera to shoot the ad, the savings from this are being passed on to the consumer in the form of lower prices for mobile service. In other words, by shooting the ad with a lower quality camera, users have more benefits from their service.

Irrelevant Conclusion: The ad concludes that because you were listening to Audible while in the bath, you were able to make impressive connections and solve problems. However, the true value of Audible is that it offers a wealth of audiobooks and content, not that it necessarily enhances your cognitive abilities in those specific ways.

Composition: The ad implies that TD Bank's various strengths (financial strength, industry expertise, supporting businesses) mean the entire bank is customer-centric. This might be seen as Composition, suggesting the whole bank is equally people-first because some parts of it are.

Post Hoc Ergo Procter Hoc: Using Shopfiy to make and host your website will give you more customers for your products.

Complex Question: The sentence structure and phrasing subtly implies that if you don't swipe, you aren't ready to think big. The structure of the sentence presupposes an answer, making you feel compelled to act to affirm your ambition.

Post Hoc Ergo Procter Hoc: By investing with Fisher Investments, the ad implies you will utilize "7 Ways to Retire Comfortably With $1 Million."

Post Hoc Ergo Procter Hoc: The implication of this ad is that their personalized kits will accomplish your weight loss objectives. In reality, the actual site and product does not directly correlate to weight loss, it's a personalized supplement you can take while on your weight loss journey.

Ad Populum: The ad provides the statistic of fighting nearly all common stains and uses the word "Dependable" to emphasize the popularity and universal application of their product.

Ad Populum: A key phrase in this ad is "Trusted by 100+ million users globally," which demonstrates the use of popular opinion to persuade new potential customers.

Irrelevant conclusion: The ad makes the conclusion that because it is capable of catching even paranomoral activity and ghosts on camera, that it is the best camera to use for home security.

Ad Baculum: The ad has the premise that if you don't use WhatsApp, your personal conversations might be intercepted or leaked to external users. By using WhatsApp, the product promises privacy in your conversations.

Faulty Analogy: The analogy is with chivalry and battery life; the idea is that while chivalry can survive, your old phone’s battery won't, nudging you to get the new iPhone, an unapplicable analogy.

Faulty Analogy: The ad uses a word play in its caption "Raise your lantern to bring light to the darkness of cancer." The analogy between physical light/ lanterns and combatting the difficult journey of cancer is an abstractly stretched analogy.

Post Hoc Ergo Procter Hoc: Using Canva to create your slide decks will generate more sales/ successful pitches.